Turn Every Live Session Into a Product That Sells For Years

One 90 minute live workshop. Recorded once. Still selling 14 months later. Total revenue from that single recording: 8900 dollars.

What I tried

I used to delete my live recordings. They felt rough. Imperfect. Off brand. Then a viewer asked: Can I rewatch the session I missed? I had nothing to send.

What pushed back

Perfectionism. I told myself the recording was not polished enough to sell. Meanwhile, people who would have gladly paid 47 dollars for the replay went somewhere else for the answer.

How I felt

Wasteful. I had been giving away the most valuable artifact I produced, the live, unscripted version of my best thinking. Every deleted recording was rent I forgot to charge.

Why I did not quit

I sold one replay as an experiment. 47 dollars. Someone bought it within an hour. Then another. The bar was not polished. It was useful.

The shift

Live sessions are content factories. The recording is a product. The transcript is a blog post. The clips are social content. One session equals a month of assets.

The takeaway

Build a replay vault. Every live session becomes a permanent line item on your income. Past you keeps paying present you.

What is next

If you have ever gone live, find that recording. Set up a simple page. Charge for access. The work is already done.

#livestreaming #replays #digitalproducts #workshop #tswg

#livestreaming #replays #digitalproducts #workshop #tswg

I Charged 97 Dollars For a 90 Minute Workshop. Here Is What Happened

Twenty three people paid 97 dollars to spend 90 minutes with me on Zoom. Three weeks earlier I had never sold a live session in my life.

What I tried

I picked the one question I get most, how do I price my offers, and announced a workshop. Single email. Single post. Three day window.

What pushed back

Imposter syndrome on full blast. Who pays 97 dollars for someone they could just DM? The first ticket sale took 14 hours and I checked Stripe seventy times.

How I felt

Like I was getting away with something. Then like I was about to be found out. Then when the 23rd person paid, like maybe I had built something real.

Why I did not quit

Each new ticket was someone saying yes, I trust you with my problem. That is not transactional. That is an audience converting into a community.

The shift

Live equals trust accelerator. A workshop is the fastest way to convert a watcher into a buyer, because they pay before they get the value. Once they pay, they are in.

The takeaway

You do not need a course. You need one specific problem, one specific date, and one specific outcome. Run it live. Record it. Sell the replay next week.

What is next

Pick a question you have answered 50 times. Set a date 14 days out. Charge 47 to 97 dollars. Tell people. The first one is the hardest, every one after is easier.

#workshop #liveselling #coaching #creator #monetization #tswg

#workshop #liveselling #coaching #creator #monetization #tswg