I Charged 97 Dollars For a 90 Minute Workshop. Here Is What Happened
Twenty three people paid 97 dollars to spend 90 minutes with me on Zoom. Three weeks earlier I had never sold a live session in my life.
What I tried
I picked the one question I get most, how do I price my offers, and announced a workshop. Single email. Single post. Three day window.
What pushed back
Imposter syndrome on full blast. Who pays 97 dollars for someone they could just DM? The first ticket sale took 14 hours and I checked Stripe seventy times.
How I felt
Like I was getting away with something. Then like I was about to be found out. Then when the 23rd person paid, like maybe I had built something real.
Why I did not quit
Each new ticket was someone saying yes, I trust you with my problem. That is not transactional. That is an audience converting into a community.
The shift
Live equals trust accelerator. A workshop is the fastest way to convert a watcher into a buyer, because they pay before they get the value. Once they pay, they are in.
The takeaway
You do not need a course. You need one specific problem, one specific date, and one specific outcome. Run it live. Record it. Sell the replay next week.
What is next
Pick a question you have answered 50 times. Set a date 14 days out. Charge 47 to 97 dollars. Tell people. The first one is the hardest, every one after is easier.
#workshop #liveselling #coaching #creator #monetization #tswg
#workshop #liveselling #coaching #creator #monetization #tswg
