Turn Every Live Session Into a Product That Sells For Years

One 90 minute live workshop. Recorded once. Still selling 14 months later. Total revenue from that single recording: 8900 dollars.

What I tried

I used to delete my live recordings. They felt rough. Imperfect. Off brand. Then a viewer asked: Can I rewatch the session I missed? I had nothing to send.

What pushed back

Perfectionism. I told myself the recording was not polished enough to sell. Meanwhile, people who would have gladly paid 47 dollars for the replay went somewhere else for the answer.

How I felt

Wasteful. I had been giving away the most valuable artifact I produced, the live, unscripted version of my best thinking. Every deleted recording was rent I forgot to charge.

Why I did not quit

I sold one replay as an experiment. 47 dollars. Someone bought it within an hour. Then another. The bar was not polished. It was useful.

The shift

Live sessions are content factories. The recording is a product. The transcript is a blog post. The clips are social content. One session equals a month of assets.

The takeaway

Build a replay vault. Every live session becomes a permanent line item on your income. Past you keeps paying present you.

What is next

If you have ever gone live, find that recording. Set up a simple page. Charge for access. The work is already done.

#livestreaming #replays #digitalproducts #workshop #tswg

#livestreaming #replays #digitalproducts #workshop #tswg