Why a Private Community Outperforms a Newsletter Every Time
My newsletter has 4200 subscribers. My private community has 87 members. The community makes 6 times more money.
What I tried
I obsessed over the newsletter. Open rates, click rates, growth hacks. I spent five hours a week on a thing that made me 80 dollars per month.
What pushed back
The feeling that anything other than a newsletter was not a real creator business. Newsletters were the gold standard. Everyone said so.
How I felt
Stuck. I was great at writing emails and bad at making money. The metrics looked healthy. The bank account did not.
Why I did not quit
I joined someone else 30 dollar per month community and watched what happened. The members talked to each other more than they talked to the creator. The creator job was not to entertain, it was to host.
The shift
Newsletters monologue. Communities multiply. A newsletter scales your reach. A community scales your value because the members create value for each other.
The takeaway
A small paid community is the highest margin asset a creator can build. Recurring. Defensible. Compounds over time. People stay because their friends are there.
What is next
What is the conversation your audience can not have anywhere else? That is your community. Price it at 30 dollars plus. Cap it at 100 to start. Let it sell out.
#community #paidcommunity #creator #recurringrevenue #tswg
#community #paidcommunity #creator #recurringrevenue #tswg
